“Mobile payments is a sector on the cusp of exploding. The Nilson Report recently found that 73 percent of smartphone owners have used their device while shopping, yet only 2 percent claim to have used a mobile wallet or made an in-app purchase. At last week’s Mobile World Congress in Barcelona, I saw a swathe of companies hoping to claim a piece of the pie…
One company exhibiting at MWC that seemed to be bucking the trend for NFC-enabled payments was DigiMo. The DigiMo app features a QR-code reader that can scan product barcodes and allows users to pay for those products at the point-of-sale, whether that point of sale is NFC-equipped or not. If this form of payment were to take off, merchants could take mobile payments without the expense of upgrading their infrastructure to NFC. Only time will tell if DigiMo’s business strategy will pay off. The company is based in Israel…”