People Creating Change
DigiMo was founded by a group of experienced managers & entrepreneurs with specialties in various fields: banking, payments, billing, marketing, advertising, mobile operators, engineering and GIS systems.
This unique combination brought a holistic understanding of two major barriers to the success of Mobile Payments;
1. The magnitude of Investment needed to enable secure mobile Point Of Sale identification
One of the main barriers today in the world of Mobile Payments is the technology and investment needed to enable secure identification device at the POS. The Digimo platform was created as a user friendly mobile application enables the consumer to make secure payments & coupon redemptions, without the merchant needing to make costly changes to the register. In addition, it has been designed to support NFC technology, with the understanding that this technology may be common in the future.
2. Creating value for the multitude of players in the value chain and their interdependency
The second challenge DigiMo met was to reduce interdependency and minimizes the number of value-chain participants, while keeping value for the remaining players.
Today DigiMo offers a full range of services on top of mobile payment, including on-demand personalized coupons, vouchers, pre-paid cards, all can be redeemed at the POS directly from the hand set.