Lucrative Business Model
A feasible, lucrative business model for the value chain is a must for a successful launch of a wide scale mobile payments service.
While all competitive solutions require heavy integrations to the POS (Point of Sale) and some of them even involve replacing the existing POS hardware, the DigiMo Platform does not require any new hardware installation, nor does it involve software integration of any kind.
This enables Digimo to offer a lucrative business model for the PSP (Payment Service Provider) that is based on the following:
- Slim Value Chain. Launching the DigiMo Platform involves a Payment Service Provider, an Issuer and that’s it. The PSP can launch an independent service without being dependent on handset manufacturers, POS companies, integrators and others.
- Merchant Acquiring. One of the main barriers that has a major influence on the success of a mobile payments service, and on the business model is merchant acquiring. Because the DigiMo solution has no integration or new hardware any merchant, of any size, can sign up for the service online and start accepting mobile payments within minutes!
- Quickest time to market. Wide acceptance of mobile payments is crucial in a fast developing competitive environment. The DigiMo Platform can be implemented on a wide scale within just a few months. Online merchant acquiring, as well as a slim value chain, that does not involve any changes at the POS and enables online merchant acquiring, provides any Payment Service Provider the first movers’ advantage.